There isn't much to do in Milan and that's the reason not many people enjoy it but here why I like it: There is so much great architecture everywhere, its beautiful, so the city becomes a great backdrop to shoot street style on. All my Milan videos have a certain for feel to them for this reason.
The 2nd reason is because things slow down a bit once you get to Milan (if you're working all of fashion month) and it's a nice change of pace after London and New York. A break full of stuffing my face with pasta is much needed.
Right after we finished shooting New York Fashion Week, Humai and I hopped on a plane to London. We were scheduled to shoot a few shows for Swarovski and cover street style for HEED.
Shooting street style quickly became one of the things I love doing the most. There's a playful, game like challenge to it, and it's exciting running around in a foreign city searching for dope style. I'm hooked, hopefully I'll be doing a lot more of this.
Here are the two videos I shot while I was out there.
...next up Milan.
Public School has got to be one of my favorite brands that show at NYFW. When I took this project on I was particularly excited to get in there and create this video. However, not all shows are the same and I did not have full access backstage or on the runway. Public School kept it pretty tight only allowing their in house photographers to shoot first looks backstage. It was kind of a security shit show but I managed to get a few shots backstage and then run to the runway and squeeze in between rows somewhere along the runway. Not the best spot in the house but I did what I could.
Shot for NYFW, re-edited to Drake because I was bored and felt like it.
I love working directly with brands, it allows me to foster a relationship that's build on trusting each others vision and creating a beautiful and engaging product that we are both happy with. I started working with Carolina Herrera a few months back when they asked me to shoot their resort presentation and visually we just clicked. I had a great time shooting it and the content I created was exactly what they were looking for.
Since then we have been working closely on a few projects the most recent of which was this BTS video of their bridal campaign. I wanted to go with a softer more romantic feel for this and though its really different with most of my other videos I was really happy with the way it came out. And the music Amaad Bhatti created for this was the perfect marriage (pun intended).
Moving forward you will see a bunch more work that I will be creating for them. The next project will be to shoot their show at fashion week, which i'm super excited about.
This fashion week I was working strictly on a few video projects but found myself in front of some incredible moments and couldn't help but shoot some photos. Videos from fashion week coming soon.
This fashion week I was working strictly on a few video projects but found myself in front of some incredible moments and couldn't help but shoot some photos. Videos from fashion week coming soon.
The final video from the Target NYFW series is now out. We created a total of 5 videos, which can be seen here. This was a great project, hope to shoot some more BTS next fashion week.
The 2nd video in a series of 6 videos I shot for Target during their NY fashion week just dropped today. In this episode we interview Petra Strand the founder of Pixi Beauty products. She oversaw the shows make-up programs and sheds some lights on the different style approaches they took. Enjoy.
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