You have no idea how much footage we have shot over the years of us working that has never seen the light of day. Most of our personal content is just sitting on hard drives because we never have the time to edit it together. One day it will make for an epic documentary.

For now, I want to start editing some of this content to take you all a bit further behind the scenes of us working. In the beginning of April we produced the runway film for Dion Lee’s Fall Winter Collection and turned around the edit in 4 days.

Because of covid protocols we could only have 4 crew members on site, but despite the small crew we were able to create a stunning film of Dion’s collection. Our team is super resourceful and our goal is to always maximize our capture. With the amount of angles you see in this video you would think we had a crew of 10-15.

Here is a little behind the scenes video I put together that takes you through the day of production:

Here is the final product :

Right after we finished shooting New York Fashion Week, Humai and I hopped on a plane to London. We were scheduled to shoot a few shows for Swarovski and cover street style for HEED. 

Shooting street style quickly became one of the things I love doing the most. There's a playful, game like challenge to it, and it's exciting running around in a foreign city searching for dope style. I'm hooked, hopefully I'll be doing a lot more of this. 

Here are the two videos I shot while I was out there.

...next up Milan.

Jeremy Scott of always fun to watch. His designs are fresh, completely out of the norm and always surprising. His show at NYFW was probably one of my favorite, so many great models decked out in dope hair and make up. Check it. 

Shot by Atif Ateeq and edited by Amna Ateeq for NYFW. 

Another season collaborating with @LibertyFairs results in a video full of ballerinas, brands and beautiful moments. I can't thank the whole Liberty team enough for trusting me with this vision and letting me run around with a camera and do my thing. Huge shoutout to @joekenneth_ for the inspiring voice over and @amaadbhatti for this stunning audio track. Please take a moment to watch the full video above. 🙏