I love working directly with brands, it allows me to foster a relationship that's build on trusting each others vision and creating a beautiful and engaging product that we are both happy with. I started working with Carolina Herrera a few months back when they asked me to shoot their resort presentation and visually we just clicked. I had a great time shooting it and the content I created was exactly what they were looking for.

Since then we have been working closely on a few projects the most recent of which was this BTS video of their bridal campaign. I wanted to go with a softer more romantic feel for this and though its really different with most of my other videos I was really happy with the way it came out. And the music Amaad Bhatti created for this was the perfect marriage (pun intended). 

Moving forward you will see a bunch more work that I will be creating for them. The next project will be to shoot their show at fashion week, which i'm super excited about. 

If you follow me on Instagram you know that Humai and I went on a road trip down the Pacific Coast a few weeks back. I will be posting more on that shortly but wanted to share the video I cut together from the trip. I wasn't entirely consumed with capturing everything so this is just a montage of some of the stand out moments. 

I never really direct narratives, most of my work is documentary style. So when the guys at Blind Barber asked me to shoot their father day commercial I was pretty excited to jump on board. This was a chance to explore a different way of shooting and work on a project with the homies. 

I didnt know if I'd enjoy this type of directing but it was a lot of fun and I was pretty pleased with the result. Check it and let me know your thoughts. 

-A

Behind the scenes video shot for the DKNY Urban Essentials campaign featuring Valery Kaufman. This video is currently on rotation in DKNY stores all over the country.

Recap video of Liberty Fairs Las Vegas directed and edited by me.

As some of you know every season I shoot the official video for Liberty Fairs, a menswear trade show that happens in NYC and Las Vegas. The aim of the video is to recap the show and create dope visuals that embody the vibe and spirit of Liberty Fairs. Here is the first and second video I shot with them. Below is the 3rd, please take a look. In two weeks I goto Vegas to shoot my forth show with them. Stay tuned for that!

Mercedes-Benz Fashion Week starts next week and I'm pretty much booked up every day shooting videos that need to be turned around in a day or two. This means an overwhelming amount of work, lack of sleep, poor nutrition and whole lot of hustle. It's so exhausting but the excitement that come with it makes up for that. Can't wait to get started.

Here is the official trailer I cut for Mercedes-Benz Fashion Week. Which is now live on their site. Please check it out: