Jeff and Gabi

This is the first time I shot a wedding. The only reason I was comfortable doing it was because when Jeff asked me he said that I would have complete creative freedom to shoot it however I want and that it should be in my style. That was perfect and I knew I was down because I could have fun with it. 

I'm super happy with the way it turned out and though I had written off shooting weddings I'm kind of open to it now. So hit me.

-A

PODCASTAN EP 14 - The Friend Test

Sometimes you don't know the simplest things about your best friends. Today, Ali, Amaad and I get to some... basic topics trying to figure each other out.

Also, listen to some insight in the creation of April's RE/DIAL and background to Atif's installation at Flux Factory called HANDS UP!

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The Making of HANDS UP – 3

I love shooting video and I really do but working on HANDS UP made me realize how much I miss working on interactive projects and experiences. I love building things with my hands and telling stories using technology. Must continue to do more of this.

Day three had its challenges but we are getting through it and will be ready to open the doors this Friday.

More info here.

See you then.

Photos by Humailee

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The Making of HANDS UP – 2
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Today's big lesson was what everything takes a lot longer than you budget time for. When you're toying with new technologies precision is key and shit always breaks three times before it works once.

We spent the day hooking of six 4'x4' wood panels with LED strips. And thats pretty much all we got done. Show opens on Friday and we still need to put this whole thing together and make sure it works. Should I be nervous?

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And here is todays Snapchat story:

[fve]https://youtu.be/YlJWDoQstVg[/fve]

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The Making of HANDS UP - 1
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As I mentioned in my previous post, HANDS UP is an interactive exhibit I am working on with Roopa Vasudevan. We are building the installation all this week and I'm going to document the whole process, here and on Snapchat.

The last few weeks we have been working on getting the tech to work and building a small scale prototype. The piece is 8'x12' so we really didnt have a place to build it before we had access to the gallery. So we still really dont know exactly what this is going to end up looking like.

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Today we spent driving around picking up materials and supplies and we able to get into the space late in the day to drop everything off and paint a few panels. Tomorrow the real build begins. Stay tuned.

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I'm snapping this whole week. To follow along in real time add me on Snapchat : atifateeq

[fve]https://www.youtube.com/watch?v=QoST5dl2xLg[/fve]

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Introducing Hands Up : The Installation
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It's been two years since I graduated from ITP and in that time I haven't had the chance to work on anything that was programming or interactivity related. I maybe toyed with small things here and there but wasn't able to take a concept and have it come to life the way my next project did. I'm excited to announce HANDS UP an interactive installation that I've been working on with my homie from ITP Roopa Vasudevan. HANDS UP is a large scale piece that explores law enforcement’s relationship with people of color. The installation will simulate the experience of being confronted by the police in the manner that resulted in the 2014 shooting death of Michael Brown, an unarmed African-American teenager, in Ferguson, MO. The piece directly places visitors in the chaotic and overwhelming moments that have since led to an ongoing debate about the state of race relations in America.

Please join me this Friday for the opening of the installation at Flux Factory (39-31 29th Street in Long Island City). If you cant make the opening the piece will be on view from the 15th-17th.

See you there.

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PODCASTAN EP 13 - I'm The Boss Now
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This episode Ali and I talk about the paths that led us to today, and how the portrait of us at 30 years old is nothing like what we planned at 20. The conclusion? Stop planning so much. You won't stick to it, anyway.

Outro track // The Fifth Dimension - Aquarius See more at podcastan.tumblr.com

PODCASTAN EP 12 : What the F#@K is Art
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This episode Ali and I debate on the definition, legitimacy, and context of art. If you've been to a museum, stared long and hard at an exhibit, and said "I don't get it" to yourself under your breath... we have an answer for that.

Outro track // The Velvet Underground - All Tomorrow's Parties See more at podcastan.tumblr.com

Oscar de la Renta // Pre Show Meeting

A video posted by Atif Ateeq (@atifateeq) on

 

One of the things I love about film making is all the different worlds and people that its connects me to. There are very few professions that will allow you to work intimately with a variety of brands that you admire and look up to. Recently my agency, The Wall Group, set up a meeting for me to discuss shooting the Oscar de la Renta Bridal show.

I was particularly hype about this because this is one of the biggest fashion houses in the world and I've always been a fan of their work. At the meeting it turned out that I was exactly what they were looking for. Someone to document their show in a unique way and pump out some exciting content for their website and social channels.

A video posted by Atif Ateeq (@atifateeq) on

With this video I was asked to document the process a few days leading up to the show. I went in for three days capturing all the process of the dresses being made, casting and then fittings with models and then of course day of the show. It's incredible to see all the steps that lead up to a runway show. Literally months go into prepping for it and once the first model walks, you blink and its all over.

A video posted by Atif Ateeq (@atifateeq) on

I just completed the full video and submitted it to team Oscar de la Renta for review. I'm really happy with the way it came out. It has all the right elements of tone, mood and storytelling. It will be releasing soon but for now check out some BTS stuff created for their Instagram. [/one_half_last]​

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