A few months back I had the opportunity to work on a web commercial for Sauza's 'Sparkling Margaritas' brand. This was one of the bigger productions that I have directed and had an amazing team to support my vision. Glam Media casted 5 different food and style bloggers to participate from within their network and we threw a colorful girls night-in dinner party and made sure we filmed it all. Below are some BTS photos and the final product that came out of a long days work. A big thank you to all the bloggers who participated, Sauza for the opportunity and to the whole Glam Media team for making this come to life so smoothly.

This was the first year in a while that I wasn't hired to shoot Electric Zoo. It was fun just going and enjoying myself without having to worry about making sure I had enough video and photo coverage. But of course I had a point and shoot with me and was able to capture a few dope shots. Here is the 2nd episode of SHORTIES.

Previous Episode : SHORTIES  /  001 Fashion Week

SHORTIES is a combination of the words Short+Stories and is a video series I started to document various happenings in my life.

Lately I've been shooting a lot more video and decided that I'm going to package all this content that I shoot on a day to day basis into a short form series of videos that I am calling SHORTIES.

SHORTIES is short for Short+Stories and though some of them will have themes and some cohesion to them other may just be a montage of various clips shot over a few days. It's still early in the game to say which direction this will take.

Above is a compilation of videos I shot at the Plaza at Lincoln Square right outside the New York Fashion Week tents. Would love your feedback on these, feel free to leave a comment below.

One of the things that I am really bad about is sending people photos that I would take of them day to day or while I'm out. They usually end up a hard drive that I rarely go through. This is one of the problems with capturing content in todays age. We take so many photos/videos and aside for the ones that make their way on to Instagram or in a Facebook album the rest just get buried within  a hard drive amongst the many many gigs of data we have now accumulated.

I use Adobe Lightroom for image management, but unless you invest a significant amount of time meticulously tagging and organizing your files, its really difficult to dig into an archive and pull out a specific image. This is mostly the reason some images are never opened again and just get lost, including photos I would take of my friends.

For this reason I have put together Wavyyy.com which is basically an (highly) edited version of photos that I take day to day and events that I casually shoot. It's also an answer to a question I most commonly get asked while having a camera in my hand : "Where can I see these photos?"

 

Most of you know that I just completed my masters degree at NYU's Interactive Telecommunications Program (ITP). The 4th floor of the Tisch building is truely a magical playground full of people moshing, producing work that pushes the limits of what is possible. I've seen my homies and I do things that I was convinced could not be done. This place has completely broken down my perception of reality and possibility and rebuilt it from the ground up.

Here to a great 2 years. I'm really excited about figuring out the next moves!