Atif Ateeq

Photography & Video

Sebago Footwear Ad Behind the Camera

You can view the final images that I selected from this shoot here. I wanted to show a few images of what happens behind the camera and how we get to the final selection of images.

I few things that I knew going into this were that I wanted to shoot by the water while the sun was setting. I did some location scouting on the west side and thought that this concrete pier would be perfect.

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After the hair makeup and styling were done. We got on location and I started playing around with the light. Trying a few different things and just experimenting for a few minutes.

This is Indigo one of the models Screen shot 2010-10-16 at 6.48.10 PM

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This is one of the first images that I shot. Even though I liked the dramatic nature and contrast of it, it wasn’t the right look for the ad. I did a few more tests and finally decided on a feel. And this is it :

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I was very happy with the lighting and the way the colors looked so we started shooting away. Shot hundreds of photos in a short amount of time. After a while I knew that I had gotten the shot but there was no harm in continuing to shoot and try a few more things. Some of the ideas worked and some of them were a huge fail, which I am not ashamed to show. Here are a few photos that just bombed :

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Yeah…the whole sitting and running idea did not work at all. But again, no harm in trying things.

I had an awesome crew to help me out on this shoot. I wanna thank Jillian, Zoila, Ammar, Vick and Ali for being so professional and contributing to making this shoot a success.

IMG_0181 IMG_0324 IMG_0511 IMG_0573 IMG_1150 Screen shot 2010-10-16 at 6.48.43 PM

There were two other images that didn’t make the final edit but I liked them a lot (these are raw images, not retouched) :

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And finally this is the images that Sebago ended up running in its ad :

Screen shot 2010-10-16 at 6.44.21 PM

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