Atif Ateeq

The Perfect Cut (Details Magazine)

admin — Sat, 19 Nov 2011 21:25:03 +0000

The Perfect Cut Episode 5 : Emmett Shine

The Perfect Cut Episode 4 : Curtis Kulig

The Perfect Cut Episode 3 : Das Racist

The Perfect Cut Episode 2 : Robert Gellar

The Perfect Cut Episode 1 : Marcus Troy

Diesel X Spin Magazine Artist Dinner SXSW 2011

admin — Tue, 03 May 2011 23:16:18 +0000

Diesel USA and Spin Magazine hosted a dinner for artists during SXSW in Austin, TX. Artists in attendance included Theophilus London, Das Racist, New Look, Bam Margera, Chitty Bang, The Sounds, Ninja Sonik, A-trak, Chromeo and many more.

New Years Eve 2011 with Mel Debarge, Bruno Mars & Rev Run

admin — Tue, 25 Jan 2011 22:32:58 +0000

Healing With Music

admin — Thu, 16 Dec 2010 00:12:49 +0000

In 2007 while I was living in Amman I shot a story for NOX magazine titled Healing with Music. I was asked to shoot backstage at a performance by a group of children that studied music and dance at The Music and Ballet School of Baghdad. These kids were phenomenal, here are a few photos from that day…

The Blind Barber Commercial

admin — Tue, 14 Dec 2010 18:08:11 +0000

Photoshoot with DJ Lawrence Lee

admin — Sun, 21 Nov 2010 07:16:18 +0000

Law is a good friend and we had a great time doing this shoot, really laid back and casual and he allowed me to experiment and try a whole bunch of different styles. I really like the photos with the multiple exposures, let me know what you think in the comments.

Photoshoot with Pree Mayall

admin — Sun, 21 Nov 2010 02:50:56 +0000

Portraits

admin — Fri, 19 Nov 2010 19:20:01 +0000

Robin Thicke

Theophilus London

DJ Lawrence Lee (Click here for more images)

Pree Mayall (Click here for more images)

Gina Rodriguez, Actress

Caitlin Chase, Model

Jeffrey Laub, Owner of The Blind Barber NYC

Raquel Lohmann, Model

Electric Slim

Jade <3

R&B Soul Singer Song Writer, Jesse Boykins III

Erin Magee, Designer, MadeMe Clothing

Mauricio and Roger Padilha of Mao PR, for YRB Magazine

Ammar Ateeq, Brother

Parents

Anna Frenkel, Friend

Ruina Nueva

Infin8 Dance Team

Sebago Footwear Ad

admin — Sat, 16 Oct 2010 22:29:22 +0000

I few months back I shot a print ad for Sebago. It was a bit time sensitive because I wanted to shoot during sunset we basically had an hour to shoot and no room for error. It went great, we had a few hiccups but overall I was pretty happy with the results. Below are a few images that I liked from the shoot. I was able to make 2 different edit which have a significantly different look and feel to them. I like the first set better. What do you think?

…and here are the 2nd set of images.

Hair and Make Up Artist : Jillian Villafane

Stylist : Zoila Sylvester

Assistants : Ammar Ateeq & Ali Reza Malik

Sebago Footwear Ad Behind the Camera

admin — Fri, 15 Oct 2010 23:11:21 +0000

You can view the final images that I selected from this shoot here. I wanted to show a few images of what happens behind the camera and how we get to the final selection of images.

I few things that I knew going into this were that I wanted to shoot by the water while the sun was setting. I did some location scouting on the west side and thought that this concrete pier would be perfect.

After the hair makeup and styling were done. We got on location and I started playing around with the light. Trying a few different things and just experimenting for a few minutes.

This is one of the first images that I shot. Even though I liked the dramatic nature and contrast of it, it wasn’t the right look for the ad. I did a few more tests and finally decided on a feel. And this is it :

I was very happy with the lighting and the way the colors looked so we started shooting away. Shot hundreds of photos in a short amount of time. After a while I knew that I had gotten the shot but there was no harm in continuing to shoot and try a few more things. Some of the ideas worked and some of them were a huge fail, which I am not ashamed to show. Here are a few photos that just bombed :

Yeah…the whole sitting and running idea did not work at all. But again, no harm in trying things.

I had an awesome crew to help me out on this shoot. I wanna thank Jillian, Zoila, Ammar, Vick and Ali for being so professional and contributing to making this shoot a success.

There were two other images that didn’t make the final edit but I liked them a lot (these are raw images, not retouched) :

And finally this is the images that Sebago ended up running in its ad :