I few things that I knew going into this were that I wanted to shoot by the water while the sun was setting. I did some location scouting on the west side and thought that this concrete pier would be perfect.

After the hair makeup and styling were done. We got on location and I started playing around with the light. Trying a few different things and just experimenting for a few minutes.

This is one of the first images that I shot. Even though I liked the dramatic nature and contrast of it, it wasn’t the right look for the ad. I did a few more tests and finally decided on a feel. And this is it :

I was very happy with the lighting and the way the colors looked so we started shooting away. Shot hundreds of photos in a short amount of time. After a while I knew that I had gotten the shot but there was no harm in continuing to shoot and try a few more things. Some of the ideas worked and some of them were a huge fail, which I am not ashamed to show. Here are a few photos that just bombed :

Yeah…the whole sitting and running idea did not work at all. But again, no harm in trying things.

I had an awesome crew to help me out on this shoot. I wanna thank Jillian, Zoila, Ammar, Vick and Ali for being so professional and contributing to making this shoot a success.

There were two other images that didn’t make the final edit but I liked them a lot (these are raw images, not retouched) :

And finally this is the images that Sebago ended up running in its ad :

The video was directed by Va$htie and I was brought is at the director of photography.

I am usually so used to working on a video from start to finish and dealing with the pressures of pre-production > shooting > editing etc.. so it was nice to just walk on a set, do what I do, and let the rest of the team take it from there.

CREDITS
Clothing:

ASSISTANT PRODUCER
Rory Scerri Marrion

MODELS
Raquel Lohmann
Tavish O’Keefe
Jeff Laub
Caitlin Chase

Here is some photos & footage from the set.