Photoshoot with DJ Lawrence Lee

Law is a good friend and we had a great time doing this shoot, really laid back and casual and he allowed me to experiment and try a whole bunch of different styles. I really like the photos with the multiple exposures, let me know what you think in the comments.

Photoshoot with Pree Mayall

Sebago Footwear Ad Behind the Camera

You can view the final images that I selected from this shoot here. I wanted to show a few images of what happens behind the camera and how we get to the final selection of images.

I few things that I knew going into this were that I wanted to shoot by the water while the sun was setting. I did some location scouting on the west side and thought that this concrete pier would be perfect.

After the hair makeup and styling were done. We got on location and I started playing around with the light. Trying a few different things and just experimenting for a few minutes.

This is one of the first images that I shot. Even though I liked the dramatic nature and contrast of it, it wasn’t the right look for the ad. I did a few more tests and finally decided on a feel. And this is it :

I was very happy with the lighting and the way the colors looked so we started shooting away. Shot hundreds of photos in a short amount of time. After a while I knew that I had gotten the shot but there was no harm in continuing to shoot and try a few more things. Some of the ideas worked and some of them were a huge fail, which I am not ashamed to show. Here are a few photos that just bombed :

Yeah…the whole sitting and running idea did not work at all. But again, no harm in trying things.

I had an awesome crew to help me out on this shoot. I wanna thank Jillian, Zoila, Ammar, Vick and Ali for being so professional and contributing to making this shoot a success.

There were two other images that didn’t make the final edit but I liked them a lot (these are raw images, not retouched) :

And finally this is the images that Sebago ended up running in its ad :

“F*%k You” By Mazzi and Sneakas directed by Va$htie Kola

Best friends Sneakas (Jewish) and Mazzi (Muslim) create a song about the Israeli – Palestinian conflict.

The video was directed by Va$htie and I was brought is at the director of photography.

Melo-X : Audio Foreplay Mixtape Cover

I shot Melo-x’s Audio Foreplay Mixtaple cover. It was actually a really fun shoot at the Vane NYC Store on Rivington.